Connectivity with Respect for Privacy

The pandemic triggered a seismic shift in our relationship with the online world. More people are working from home and connecting online with friends and loved ones. But just as reliance on connectivity grows, so too do concerns about data privacy.

Despite these new challenges, dtac adheres both to international privacy standards and Thailand’s Personal Data Protection Act (PDPA). Adhering to “privacy by design” principles, dtac provides our customers with high-quality and reliable service while safeguarding customer data.

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Privacy Rights in the Digital Age

Up to 73% of consumers are willing to exchange some of their personal information for special privileges.

According to a survey by Accenture’s Global Financial Service Consumer Study in 2019, 73% of consumers would trade their personal information for special privileges in purchasing goods and services. At the same time, four out of five respondents said they have grave concerns about data privacy.

Approximately 60% of consumers have privacy concerns while working from home.

In Cisco’s 2020 Consumer Privacy Survey, 60% of respondents expressed concern about data protection while remote working or learning. The top three concerns included personal data being used for unrelated purposes, personal data being shared too broadly with third parties, and personal data not being deleted or anonymized.

“When the dtac call center team shifted to remote work, we quickly improved our administration processes and upgraded our security system to ensure absolute data protection, enabling staff to continue serving customers effectively and efficiently under strict privacy protocols.”

Sudathip Saengsueb

Head of Customer Service and Special Customer Care, dtac

Privacy by Design

dtac has undertaken a comprehensive review of how personal data traverses through its internal processes, where it is used, and why. Throughout the data’s journey, customer consent is the starting point and one of our key privacy principles.

Privacy by Design

We believe our customers are the owners of their personal data. dtac is only a data steward. Personal data must be used solely for the purposes for which the data was collected, and any use outside of that purpose requires explicit consent from the data owner.

dtac has appointed a full-time Data Protection Officer to oversee the company’s implementation of the privacy policy. The Data Protection Officer is responsible for the following:

Ensuring the enforcement of the privacy policy and monitoring compliance with laws and applicable data protection regulations
Organizing data protection capacity building for employees
Managing data privacy risks, and establishing procedures for alerting and handling non-conformities and data breaches

Read dtac’s complete privacy policy

What is personal data?

Personal data includes, but is not limited to, basic information, such as name, age, gender, and contact details. It can also include sensitive data on race, ethnicity, or sexual orientation. The use of this data is prohibited unless permitted by law under certain circumstances, such as when an explicit consent from the data subject has been obtained, or when it is carried out in the public interest, or in the exercise of official authority.