November 5, 2018 – dtac reward gives BLUE MEMBER customers special discounts on menu from Michelin-starred chefs worldwide for three consecutive years. With the partnership between dtac reward and VIE Hotel Bangkok, the top chefs from every corner of the world rotate to represent their tastes and creativities that come with personal techniques through their dishes; therefore, BLUE MEMBER customers can have exclusive dining experience with very special prices.
Ms. Penpa-Nga Suddhimondala, Vice President – Head of Loyalty at Total Access Communication PLC or dtac, said “Under dtac’s marketing perspective ‘Jai Dee’, dtac reward commits to meet requirements of the major group of customers by focusing on privileges in 3 categories: food and beverages, lifestyles, and travel. dtac vows to truly understand customers to bring them different products and services that make their lives easier since customers’ happiness and smiles are the most important for us. Our customers can expect not only new digital experiences and value-for-money products and services, but also the privileges that dtac can give them more and easier than others. The privileges are nearby their homes and workplaces whether in Bangkok or other provinces. Thus, dtac underlines the importance of the ceaseless development of our dtac reward program in the past two years. Still, we want to do more to meet customers’ expectations.”
“Dining discount on the Michelin Star Chef event is one of BLUE LIFESTYLE programs given to customers. BLUE LIFESTYLE provides several privileges from our leading business partners for all your preferred lifestyles, including dining, beauty, travel, entertainment, and shopping. Currently, the dining privilege includes the return to Thailand for the fourth time of a 2-Michelin Star Chef, Stéphane Buron, who is renowned with his skill and expertise in creating inventive and tasty dishes. He is well-known as “the top chef of the French Alps.”