“Passion is our energy to make things happen. We dare to step out of our comfort zones to challenge ourselves, and we learn from our mistakes to get better everyday. dtac is not a technology or a marketing company. We are a people company with a strong commitment to deliver beyond promised and expectations.”

Do you believe “impossible” is nothing and want to be part of creating dtac’s history?

At dtac, we are a challenger of the impossible whilst still having a “sabai sabai” (relaxing) working style. We believe that great ideas are derived from a happy environment and laugh in the office. Moreover, passion is our energy to make things happen. We dare to step out of our comfort zones to challenge ourselves, and we learn from our mistakes to get better everyday. dtac is not a technology or a marketing company. We are a people company with a strong commitment to deliver beyond promised and expectations.

Our main objective on the “Feel Goood” campaign is about making our customers feel good. So we ask ourselves how we need to change to make that happen not just one time but to make the feel good impression sustainable in our customers’ minds. We believe that we’ve found a way to do just that by always challenging ourselves to make it a bit better everyday to make things easy and simple for our customers, while also focus on quality services and friendly relationship.

Our people and organizational culture, the “dtac way”, are our main strengths for all achievement. The dtac way gives us uniqueness and mobilizes our people towards the same goals. In addition, it also reflects our brand and how we treat and interact with our customers, and thus becomes a solid foundation to create a customer oriented organization. To build and strengthen our culture requires awareness, belief, and actions, which include but not limited to the following steps.

Start from the top No matter how big or small the issues, dtac management always set a good example by showing all employees how to think out of the box, how to develop and provide products and services that match customers’ needs, how to keep promises, how to live the “dtac way”, and how to treat everyone equally.

Lead by example At dtac, we communicate our culture through what we’ve seen in everyday’s life, including our management’s thinking process, our employees’ dedication, and their friendliness. All these will pass on to the way we treat our customer with sincerity.

Learn by doing At dtac, we accept failure with no regret as we believe that those who fail are the ones who are willing to take risks and to do things that they are not familiar with. Furthermore, failure also teaches us valuable lessons that can never be found in any textbooks. We provide our employees the opportunities to step out of their routine jobs to confront new challenges as we firmly believe that it will help push our organization towards future success.

Hire for attitude Though knowledge and experience are crucial in conducting our normal business operation, employees’ attitude, while difficult to teach, is a more important ingredient in creating positive motivation and helping stimulate their determination to learn and create new things. Right employees’ attitude will give the organization flexibility in moving towards different directions and make it become more dynamic.

Keep consistency Our path to success does not comprise only learning, doing, and then becoming success. It has to start with embedding the Company’s values into every employee’s mind, and then reiterating and practicing it over and over again. All employees will then get used to the values and they will become part of their everyday lives.

Continue to communicate At dtac, communication channel is the backbone of the Company in creating better understanding among employees at all levels. Because all employees are responsible for the success of the company, it is necessary for them to understand the company’s situation and direction. Moreover, they are encouraged to participate in relationship building activities, which have been organized regularly in the organization. Giving employees an opportunity to speak their minds and share their opinions is also part of dtac’s culture and communication channel.

Develop programs and activities We have never stopped searching for new programs and activities to enhance our employees’ skills and knowledge. Up-to-date information along with business direction and on-going arrangement of internal activities will help inspire and motivate all dtac employees.

dtac people are full of passion, and we are never satisfied with status quo and always go extra miles to raise our standards. Passion is the fire and energy that burn within ourselves, and encourages us to take risks and act quickly. However, if thing goes wrong, we learn from mistakes, and if we fail, we fail fast to succeed sooner.

In dtac, we encourage our employees to be themselves and not to forget who they are. Friendliness and humility are in the DNA of Thai as well as dtac people, while we also maintain our underdog spirit and ambition to rock the world. This is a unique combination obviously seen in dtac people. Moreover, we often say “pood jing tam jing”, meaning walk the talk, in dtac. It is not just a statement but we are seriously committed to what we have promised and follow them through, with the ambition to consistently beat our customers’ expectation.